KaylaOnTheGround

Independent Multimedia Media Project

KaylaOnTheGround is my independent media and storytelling platform focused on documenting regional culture, music, nightlife, arts, and community experiences throughout Virginia and the East Coast.

I rebuilt and rebranded the platform by developing more intentional audience-focused content, increasing consistency in visual identity, and expanding multimedia storytelling across social media platforms.

Growth & Analytics

• Increased content views by 14,489

• Increased followers by 55.9%

• Increased profile visits by 1,578%

Content Focus

• Event coverage

• Music and festival media

• Community storytelling

• Cultural commentary

• Social-first journalism

• Short-form video content

• Creative scene documentation

Mission

To document and amplify the communities, artists, and spaces shaping regional culture in real time.