KaylaOnTheGround (KOTG)
Independent Multimedia Media & Storytelling Platform
KaylaOnTheGround is an independent multimedia media and storytelling platform documenting regional culture, electronic music, nightlife, arts, and the communities shaping Virginia and the broader East Coast.
Founded in March 2026, KOTG combines independent journalism, multimedia reporting, event coverage, interviews, and social-first storytelling to spotlight the artists, collectives, creatives, and independent organizations building culture across the region.
Through original reporting, on-the-ground coverage, cultural commentary, and audience-focused content strategy, I have developed KOTG into an independent regional media platform with a growing cross-platform presence.
Platform Growth & Analytics
Instagram | Last 30 Days
37,600 views (+72.5%)
1,400 content interactions (+9%)
93 new follows (+6.9%)
TikTok | Lifetime Performance (Since March 2026)
25,600 post views
1,800 likes
477 profile views
Facebook | Current Reporting Period
130,000 views on multimedia content
17,498 on engagement
37 New Followers Gained
Metrics reflect individual platform reporting periods and lifetime performance where specified.
Editorial & Multimedia Work
Independent Journalism & Reporting
Regional electronic music and underground scene coverage
Festival reporting and cultural features
Artist, DJ, and collective spotlights
Interviews and community profiles
Arts, culture, and nightlife reporting
Ground Level: an editorial series exploring the people, organizations, and grassroots movements shaping the Mid-Atlantic music scene
Digital Media & Content Production
Short-form video production and editing
Social-first storytelling and content development
Event photography and videography
Interview production and multimedia reporting
Platform-specific content strategy
Audience development and performance analysis
Cross-platform content distribution
Published Journalism & Media Features
Electric Hawk | Contributing Writer
‘Ground Level’: The Rise of the Mid-Atlantic Underground Electronic Scene
Channel RVA | Contributing Writer & Multimedia Reporter
Multimedia Features
Platform Mission
To document the culture being built across the region, amplify the people behind it, and create visibility for the artists, independent organizations, and communities shaping the next generation of regional music and culture.