Media Relations & Press Coverage.

Audience Reach & Growth

Over the past 90 days, Petersburg Area Art League experienced substantial growth across digital platforms and community engagement efforts. Campaign content reached more than 553.9K viewers, while content interactions increased by 425%, reflecting a significant rise in audience engagement. During this period, the platform gained 675 new followers and achieved a 50% increase in overall follower growth. Marketing efforts also contributed to a 16.9% increase in leads, with content reaching more than 10,000 new accounts and generating over 50,000 total views.

Event Momentum

The upcoming kickoff event featuring The Deloreans has already demonstrated strong community interest, with 83% of tickets sold ahead of the event—highlighting early demand and growing excitement surrounding the Play in the Park series.

Earned Media & Public Relations

Alongside my work in digital communications and community storytelling, I have experience developing press outreach materials and securing earned media coverage for arts and community-based initiatives.

Through strategic press release distribution and media outreach efforts, I successfully secured news placements and regional media coverage across multiple outlets.

Media Placements Include

• WTVR CBS 6

• The Progress-Index

• Yahoo News

• USA Today

Broadcast Features

Successfully secured and coordinated:

• Two televised feature segments on WTVR CBS 6

• Community arts and cultural coverage connected to regional programming initiatives

Skills Demonstrated

• Media relations

• Press release writing

• Public relations strategy

• Story pitching

• Community communications

• Earned media outreach

• Cross-platform publicity

• External stakeholder engagement